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Apex Effect In EFT
The apex effect in EFT is an occurrence whereby a client has a successful treatment but then forgets that it was EFT which helped them - or sometimes even that they had the problem in the first place!
Update: It was recently discovered how to make the Apex effect redundant. 2012 information included.
Added Nov 2, 2000 | 7,972 Reads
Gary Craig wrote:
Silvia Hartmann gives us a quality look at "The Apex Effect." This is a good article for showing to disbelieving EFT newbies. It could act like mirror for them and, hopefully, allow them to see their own reflections.
First Published on Gary Craig's Ezine EmoFree.com 1999
The Apex Year
Most everyone who has ever tried to share EFT with others must have come across the strange phenomenon that is the Apex Effect.
As a brief reminder, people affected by the Apex Effect lose their fear, pain, or whatever the symptom was during the treatment, usually entirely, but will not credit the effect to the treatment itself, trying to find other explanations ("You've just distracted me", "Its hypnosis", or, as one particular lady you might remember from my book, Adventures In EFT, said to me, "I lost my severe neckache because you made me laugh!")
At the high end of the Apex Effect, the person might not even remember *that they ever had the problem at all* which is a most disconcerting thing - one minute, they are climbing up the walls at the very mention of the word "spider," and ten minutes later, they will insist that it was never a problem in the first place.
One of the problems with the Apex effect is, as many of you will know, that a person who is affected will not go and tell everyone about EFT! I say that's a problem because usually, something that is excellent and really works so well, is so useful, helpful and easy to acquire, grows mostly by word of mouth, one delighted user telling another.
But here's a story that came to me just a few minutes ago by the way of a telephone call that shows there's hope for us all and all our apex friends and clients.
One of the many people I practised my EFT on in public was the proprietor of a New Age shop in my town. I walked in one day, full of the joys of spring, and she was suffering from a severe neck ache from having sat on a hard stool all day long, on a rainy day in late autumn where very few users had called to take her mind off things.
She put the level of her neck and back pain at an 8 to 9 and I tapped one round. I didn't even get as far as the 9 gamut when she started to giggle, then laugh, and the pain had gone completely - a one minute wonder, as Gary calls it. I expected her to jump off the stool and have me tell her all about EFT, but she insisted I had just made her laugh and cheered her up and didn't want to hear about this new thing I was so excited about, at all. She was still very patient and even said that I could come in and do a demonstration at the shop on a busier Saturday weekend.
It was an amazing experience. I treated all sorts of people for all kinds of things, including virtually life long phobias, depression, a fear of driving, and people were excited and delighted - apart from the shop owner, that is. She still wasn't interested at all beyond mere politeness and humouring me in a friendly enough fashion.
This was a year ago.
This morning, I received a telephone call from that very lady.
It seems, about a week ago she had woken in the night with sincere menstrual cramps and "it just occurred to her from nowhere to tap for them". She did just one round "and they just disappeared into nowhere". Apparently, she sat in the bed and could not believe what had happened, and also, all of a sudden could remember all the things I had said to her in my desperate efforts to convince her AND all the miraculous things she had witnessed with her own eyes at the time, yet somehow failed to take in.
This lady runs spiritual healing circles and since that night she has been telling everyone who will stand still long enough to listen, and has helped a dozen people or more with all kinds of problems herself. She is absolutely delighted with EFT and wants to learn more about the whole subject and the field in general.
I struggled with myself whilst listening to her and then asked her if it was ok to briefly scream down the phone, "I TOLD YOU SO!!!" to get that over with :-).
I find this absolutely fascinating. I really do not know what went on, or how it was possible for her to overcome the block to seeing what was right in front of her eyes all this time. Perhaps it had something to do with being half asleep and half awake when her "convincer" incident put the world to rights for her.
I must confess that I had quite given up on her as far as EFT was concerned, and I am really and truly delighted that this has happened.
It is also a sign to me and a hope, that many other of the people who walk away from an introduction evening, a treatment session or a friend showing them EFT over coffee and simply seem to forget what they saw, heard and felt, will at one point or the other remember, use the technique and have their very own "Aha!" experience.
Lastly, for all those who are reading this, have tried EFT on themselves and have not yet had one of these intense experiences that are truly like nothing on Earth, the end of my shopkeeper friends year of Apex is a wonderful example as to how things can happen if you just keep at it.
Many people have written to me and expressed a sadness and a kind of belief that "everyone else can have these amazing experiences of healing, understanding, release and revelation BUT NOT ME".
I would say to anyone who is reading this and feels themselves to be in that position, to take note. There are many, many examples of people that I have been doing this with for a while who simply took longer to get there. The first major unlocking experience can happen at any time, on any issue, and once it has, there is a real shift of acceptance of the technique, and it really begins to work for you as it has for all these other people whose stories are growing ever more numerous on Gary's website.
Be well, be happy & keep on tapping
This article was first posted in 1999.
2012 Update On The Apex Effect:
EFT treatments are not complete as was previously thought when a person entered the space around the Zero point on the SUD scale. EFT is an energy based treatment and requires not just to "not feel pain" any longer, but to actually feel pleasure instead to know when the problem has been successfully addressed. This is also known as the Healing Event.
Around the Zero Point of Nothing on the SUE Scale, clients always experience dreaminess, haziness, confusion and disorientation. When we send an EFT client home in that state, Apex Effect will occur. When we send them home on a reasonable to high positive, +5 and above, no Apex Effect will occur at all and the client will be clear, wide awake and entirely cogniscent of what happened during the treatment with EFT.
Apex Problem solved.
Added Nov 2, 2000 | 7,972 Reads